@errioxa Lino Uruñuela
SEO Consultant & Web Analyst
Technical SEO Blog
20 09 24
What is a RAG system?
Google recently announced that it will add a new tab called AI Mode. The answers/results seen under this new tab, according to Google itself, "is based on our quality and ranking systems, and we also use novel approaches with the model's reasoning capabilities to improve veracity".
09 09 24
Gemini Nano in Google Chrome
Gemini Nano in Google Chrome .. read more
20 02 24
Generating Content with Abundant Text Using Google Gemini
Generating content with abundant text using Google Gemini .. read more
12 02 24
Getting Keywords from Various Sources Using the Command Line
Getting keywords from various sources using the command line .. read more
Intro
Who am I and what do I do?
Who Am I?
Hi! My name is Lino Uruñuela and I’m the Co-Founder of FunnelPunk, where I provide SEO consulting. I love data and, of course, I’m learning how to implement and make the most of AI.
I live in San Sebastián, although my office is basically my laptop. In the 23 years I’ve been working in SEO, I’ve had the chance to work with many of the biggest companies in Spain (Grupo Intercom, Vocento, Zara, InfoJobs, PcComponentes, Universia...), where I’ve learned so many things — the kind of things you can only learn in companies like these.
Whenever I can, I develop my own software, and I have extensive experience in: log analysis, keyword monitoring, alert automation, data transformation, and countless custom solutions for each client. I enjoy testing new technologies to take on new challenges.
I created MyDomain.dev, a completely free tool designed to display Search Console data in a different way. This blog you’re reading is my personal blog: Mecagoenlos.com, where I’ve been writing about SEO since 2006! I love sharing knowledge, so if you ever have a question where you think I might be able to help, feel free to get in touch — I’m sure we’ll learn something new together ☺️
I’m a Google Product Expert , actively participating in the community where I help other users resolve their questions about Search Console and Google Search.
Skills
Technical SEO
01
Own Software
I create my own software for different purposes, developing programs and scripts customized for each business, analyzing large amounts of data.
I like to share some of the SEO tools I develop altruistically, all free and solely with the intent of sharing.
02
Log Analysis
We analyze how Google crawls, indexes, and 'sees' the site, pulling out actionable insights and priorities to work on.
03
Ranking Monitoring
We track the key keywords for each client. Every organic traffic user comes from a keyword / even if we can't see it, it's still important.
04
ETL
In large projects, data helps you make decisions and be aware of both its scope and supervision. Knowing how to extract, process, and obtain actionable processes from data is essential for large websites.
05
Web Analytics
We know Google Analytics like the back of our hand, auditing, suggesting, and exploiting data at the highest level. We dump the data into databases so we can use it as we need for each occasion.
06
Near Full Dedication
We have a clear philosophy: to really get involved in projects, you can't handle more than 3 or 4 at the same time per year. That's why our commitment is nearly full, and we aim to become part of your team.
Client Sectors
Due to confidentiality and philosophy, I don't mention names.
2016 - 2019
Real Estate
2016- 2019
Fashion
2018- 2019
e-commerce
2018- 2019
Tourism
2014 - 2019
Retail
2014-2017
Sports Media
2018
Travel
2015-2017
Startup U.S.A
Professional Experience
In-House
2014 – 2019
FunnelPunk
Co-Founder
San Sebastián, Madrid, Barcelona
Co-Founder of FunnelPunk, we provide services for major projects. We engage with our clients by offering SEO consultancy, web analytics, and user experience services. Our office is the laptop! :)
2013 – 2014
Camaloon
SEO Manager
Barcelona, San Sebastián
At Camaloon, I led the internationalization strategy, breaking into and leading countries like France, the UK, Italy, and Germany.
2010 – 2013
Grupo Intercom
SEO Manager
Barcelona and San Sebastián
Responsible for SEO strategy and analytics for various Grupo Intercom companies such as Solostocks.com, Emagister.com, Careesma, CosasDeBarcos.com, MundoAnimalia.com. Also responsible for knowledge sharing between the SEO departments of different companies like Softonic.com, JobIsJob.com, etc.
2007 – 2010
Grupo Vocento
SEO Manager
Madrid / Donostia
I was responsible for setting up, building, and leading the in-house SEO department at Grupo Vocento. Defined the SEO strategy (work methods, publishing strategies). Responsible for overseeing and coordinating all Vocento Group projects, including newspapers (ABC.es, ElCorreo.com, DiarioVasco.com, etc.), classified ad portals (Pisos.com, Autocasion.com, Infoempleo.com, etc.), and vertical portals (Finanzas.com, MujerHoy.com, etc.).
2003
Don Quijote
SEO Programmer
Salamanca
Don Quijote was the largest Spanish language school in the world. As early as 2003, more than 70% of its clients came through search engines (back when other major search engines existed alongside Google).I developed SEO-oriented websites and created sites for automatic link building.
Other Details
2017 – Present
Google Forums
Product Expert
San Sebastián
As a Google Search Product Expert, I help other users by offering solutions to the problems they post in the Google search forum.
2013 – Present
Events and Training
Speaker
Wherever you want :)
I have been a speaker at the most important Spanish-speaking SEO conferences, including SeonTheBeach, eShow, Congreso Web de Zaragoza, Ensalada SEO, and SEO Bilbao Meetup. I am also a professor at the Webpositer SEO Master’s program, and I have also conducted a few webinars.
By the way, let’s see if we can boost Formatos y ejemplos, like penal complaint format, for example.
